Semantic structure
HTML is a map of meaning, not a visual skeleton. Heading hierarchy, landmarks, form labels, and the right button-versus-link choices open the path for search engines and assistive tech.
- header, main, nav, section, footer
- One H1, a consistent H2–H3 ladder
- Skip-to-content link
The same clarity on every screen
Mobile is not a shrunken desktop. Type flows with clamp(), the grid breaks, touch targets grow, and horizontal scroll disappears.
- Mobile-first breakpoints
- Flexible grid and bento layout
- 44px+ tap targets
Built so everyone can use it
Contrast, keyboard focus, a visible :focus-visible ring, and reduced-motion respect. Accessibility is a default, not a last-sprint task.
- WCAG contrast targets
- Screen reader labels
- prefers-reduced-motion
Speed is a feature
Fewer requests, compressed assets, system-font fallbacks, no leftover libraries. If the user waits, the product loses.
- Critical CSS, an eager hero
- Control image weight
- Measure, then optimize
Trust as the default
Form validation, HTTPS, hidden secrets, least privilege. Interface security is not looking polished — it is keeping bad data out.
- Client and server validation
- Clear errors, hidden internals
- No unnecessary data collection
A system that can grow
Three pages today, a product tomorrow. Components, naming, and the content model are built with scale in mind from day one.
- Reusable CSS tokens
- Modular sections
- Content separated from presentation
Code that still opens tomorrow
Readable names, simple selectors, little magic. Software that is hard to maintain starts cheap and finishes expensive.
- Meaningful class names
- Single responsibility
- Documented decisions
Human-centered product
Every flow should finish a task. Empty, error, and success states are designed. “Something went wrong” is not enough — show the next step.
- Task-led copy
- Honest empty and error states
- Micro-interaction, macro calm