Core concepts · 03

The spine of every product.

These are not slogans. They are production principles applied on every screen and every sprint.

Semantic structure

HTML is a map of meaning, not a visual skeleton. Heading hierarchy, landmarks, form labels, and the right button-versus-link choices open the path for search engines and assistive tech.

  • header, main, nav, section, footer
  • One H1, a consistent H2–H3 ladder
  • Skip-to-content link